Perception Activator

 Insight Activator Essay

PROJECT 4. 1 – INSIGHT

ACTIVATION

Tuan Duong

Hong Ngoc

INFORMATION

ACTIVATOR

an innovative tool pertaining to brands to understand consumer deeply, where brands and customers' lives meet up with

INSIGHT ACTIVATOR OVERVIEW

Facts with no personal interpretation

added.

Selected such as some way strongly related the

process

Data: existing knowledge, knowledge,

etc .

Likely explanations pertaining to consumers' actions

or activities, based on remark to give brands

clues to jump in.

Groupings of related insights in a common topic, which

initiates brand activities.

OBSERVATION

INFORMATION

INSIGHT

PLATFOR

M

PERCEPTION ACTIVATOR PROCEDURE

OVERVIEW

Focusing on

PROCESS

STOP

Define activity and concentrate on

 flexible plan

REWIND

Collect and identify expertise gaps to get

further analysis

OBSERVATION

PERCEPTION

INSIGHT

PLATFOR

M

Manufacturer

Activities

INFORMATION

FORWAR

D

Explore essential gaps coming from different sides,

capture observation, and educational

guess based on consumers' attitude to

create information

MIX

Capture insights and discover the

significance between them to formulate

Insight Platform

PLAY

Pick up the most highly effective insight Platform

for company activities, which can be suitable for

strategy above.

Cooking

& home

favors

Mommy, 24-40, family-oriented,

loving cooking food and caring family

I'm very happy to see the smile about

my little one's face after they

enjoy my meals

The best pleasure originates from

providing meals for my loved ones

because it makes me seem like a

actual mum and it is a way of

revealing love to get my family

I actually invest my personal time for

cooking despite a

busy time

Cooking is excellent

time to offer family

my special care.

Pleasure in food generally comes from giving

Target

Observatio

n

Perception

Insight

Program

Oral

attention

Officer, 24-40, busy man,

Usually speak and be active

During the day, We often

wish my mouth area felt since

fresh since after scrubbing

The fresh of my mouth area

can be lowered over

time and the fresh of

confidence could be too

After you eat, I won't be able to always

remember to brush my pearly whites as I would like

because I actually don't have my own brush

with me at night

I want a easier dental care with

me because I'm usually on the

go

The fresh on the go

Target

Observatio

n

Understanding

Insight

Program

Hair

care

Traditional female, 18-30

Concern about hair care, have a feeling of beauty

My personal flat frizzy hair make me truly feel

invisible while i take part in

get-togethers or proms which is

incredibly crowed

Status of my own hair reflect

status of myself. When ever my

curly hair is flat, I feel less

confident to self-express

I find myself lost of femininity when I

cut my personal straight very long hair

Direct long frizzy hair is a

superbly identity of woman.

Protecting that frizzy hair is

keeping my occurrence on

getting highlighted and shining

My personal hair can be my self-expression

Target

Observatio

n

Perception

Insight

Platform

M9 Experience Essay

News